The Man Behind the Lens

Who I Am

I bring moments to life and develop brands

Edem Lakpleku, known professionally as Efo Protocol, is a multi-award-winning photographer and digital marketing communicator whose work brings moments to life and develops brands through compelling narratives. Guided by his personal mantra, NO SAD DAYS, he approaches every project with energy, creativity, and purpose.

With a Bachelor’s in Accounting, a Master’s in Digital Marketing, a Diploma in Photography, a Diploma in Social Media Management, and affiliations with the Institute of Public Relations Ghana (IPR Ghana) and the Chartered Institute of Marketing (CIM), Edem combines analytical precision with a sharp creative eye. His expertise in digital marketing and social media management has helped brands and individuals increase online visibility, engage audiences effectively, and achieve measurable results.

Over the years, Edem has collaborated with some of Ghana’s most recognized brands and organizations, including Rush Energy Drink, Verna Natural Mineral Water, Bigoo Drinks, McBerry Biscuits, Twellium, H&H, North Tongu District Assembly, Best Care Hotel, ChristieBrown Academy, Mastercard Foundation, Hi-Lynks Communication Company, HotJobs Africa, and Amazing Events, delivering campaigns and visual storytelling that resonate, inspire, and drive results both online and offline.

As a strategic photographer, Efo Protocol captures stories that engage audiences, whether for commercial brands, personal projects, or social impact campaigns. His work has earned multiple industry awards, reflecting his commitment to excellence, innovation, and impact.

Dedicated to mentoring young creatives and pushing the boundaries of branding and communication, Edem continues to tell meaningful stories through Life Through the Lens, celebrating moments that matter and connecting people with brands in authentic, lasting ways.

Your brand, in focus

What I Offer

From captivating photos to data-driven marketing and brand strategy

Strategic Digital Marketing & Brand Consulting

I help brands grow by shaping clear stories and smart marketing. I plan social campaigns, offer brand guidance, and make sure every move reaches the right people. My work focuses on building trust, sharpening brand identity, and creating messages that feel true to a brand’s vision. Whether it’s defining a voice or leading a full campaign, I aim for work that’s intentional, creative, and effective. In short, I partner with brands to help them stand out, connect, and deliver results that count.

Media content & campaigns

I create media content and strategic campaigns that help brands communicate clearly and connect with their audience. I produce social posts, short videos, and visual stories that capture attention and spark engagement. I also plan and run campaigns to make sure every piece of content reaches the right people at the right time. Alongside this, I write blogs, promote corporate activities on my own social platforms, and coordinate influencers for brand initiatives. My work blends creativity and strategy to build consistency, inspire audiences, and strengthen a brand’s presence across channels.

Event Documentation

I help brands and organizations document their events with clean, professional photography and strong storytelling. I cover conferences, workshops, corporate gatherings, and special occasions, capturing the atmosphere, key moments, and overall energy with precision. My focus goes beyond photos. I create a visual narrative that reflects the event’s purpose and value. With a mix of technical skill, creativity, and strategic understanding, I deliver event coverage that preserves memories, tells a clear story, and strengthens the brand’s image.

Corporate Photography & Videography

I help brands tell their story through clean, professional visuals. I shoot corporate events, products, and executive portraits in a way that reflects a brand’s personality and values. I also guide the creative direction so every visual matches the brand’s identity and message. Whether I’m planning a campaign or directing a shoot, my focus is on producing cohesive, polished, and impactful work. With a mix of technical skill and creative vision, I help brands show up confidently and consistently through visuals that resonate and inspire.

Photography Masterclasses & Mentorship

I teach aspiring photographers and creatives how to sharpen their skills and grow confidently through hands-on classes and one-on-one mentorship. I cover camera basics, composition, lighting, and visual storytelling, while also helping them think more strategically and develop their creative voice. Each session is tailored to their goals, practical, and immediately useful. My aim is to guide their growth, refine their craft, and inspire them to create with purpose and confidence.

Events Management

I help brands and organizations plan, coordinate, and execute their events with professionalism and strategic precision. I manage conferences, workshops, corporate gatherings, and special occasions, overseeing logistics, flow, and overall experience to ensure everything runs smoothly. My work goes beyond coordination; I create a well-structured event narrative that reflects the purpose, goals, and identity of the organization. With a blend of organizational skill, creativity, and strategic insight, I deliver event management that brings ideas to life.